How To Create A High Converting Landing Page
Landing Page Expert Jeremy McGilvrey said “ Creating a perfect landing page is not rocket science, but it does take some effort! ”
You have to figure out how to design a good landing page that provides customers what they crave. That implies going the extra mile rather than merely designing something that “looks decent.” Therefore, how can you accomplish that?
Continue reading! I’ll walk you through the best practices for creating a good landing page design
What Is A Landing Page?
Landing pages can be defined as one-page websites that drive the visitor towards a single action.
The focus on a sole purpose is the key trait that differentiates landing pages from other sites. Their primary objective is to drive leads that are often associated with email and social media campaigns and turn those leads into customers and subscribers. Call-to-action (CTA) buttons and lead generation forms typically help convert visitors into leads and customers.
3 Benefits of Effective Landing Page Design
There are great benefits of an effective landing page design, besides increased conversions.
1. Boost SEO Ranking
Landing pages are designed to target a particular range of search terms. They are also promoted utilizing Google AdWords and other paid approaches. Both of these steps increase the landing page ranking and display your item, promotion, or sale in front of people looking for alike topics.
2. Promoting A New or Upcoming Product/Sale
A landing page focuses on one sole promotion, product, or sale. It resides beyond the taxonomy of your website and operates solely to get one message through. It is great in a few ways:
- It drives one specific sale or marketing goal to the forefront for higher conversions.
- It allows you to separate and track the performance of a specific product, objective, or set of keywords
3. Make the Subscribing/Purchasing More Efficient
A high converting landing page essentially serves as a portal to drive visitors down the funnel more effectively. They see it directly on the landing page instead of people stumbling on your CTA somewhere on your homepage and go on to subscribe, sign up, join or buy.
4 Tips To Create A Good Landing Page Design
Landing pages, though very alike to common sites, cater to a different purpose. Let’s have a look at the key traits of a good landing page design.
1. Visual Simplicity
Visual simplicity considers all aspects of the landing page user interface. It is crucial to retain visual simplicity and a minimalist style as it strengthens visitor focus and highlights the value proposition. Here are some visual simplicity traits:
- Maintain whitespaces that help visitors to emphasize CTA’s by isolating them from other aspects.
- Create contrast by showing elements in a manner that make them truly stand out.
- Maintain the design flow by positioning elements in a manner that directs the visitor to continue reading.
2. A Great Landing Page Design Begins with Great Media
The appropriate photos and videos on landing pages can help convince users to respond to the CTA. A great picture helps convey the story, effectively explains the product, and fosters a personal bond with visitors.
3. The Significance of Color
Research indicates that colors significantly influence our psychology- the way we sense and behave. Appropriate color palettes boost the user interface/experience and help guide the users’ behavior, boosting landing page conversions as a result.
4. Landing Page Responsive Design
Responsive landing pages aim to deliver the same level of UI and user experience on smartphones as they would on desktops or full-screen layouts.
Online purchases from mobile devices are rising, so mobile phones will soon become a prominent traffic source for internet purchases. It’s necessary to recognize the mobile audience’s potential and acclimatize towards that traffic funnel since landing pages are conversion-focused.
Content — The Groundwork of a Great Landing Page Design
When it comes to creating an effective landing page design, people make common mistakes. Ensure to avoid them at all costs to get the results you crave from your landing page.
1. Eye-catching & Concise Headlines
Headlines are the very first thing visitors notice as they hit a landing page and are an effectual approach to engage visitors. Think of the headline as a “hook,” which either loses or catches the visitor.
An effectual headline for a landing page should be:
- Catchy and convincing
- Brief but simple, and states what problem it solves
- Transmits a sense of urgency
2. Strong Calls To Action
Call-to-action buttons are the central elements of a perfect landing page design and serve as the primary gateway between the customer and your product or service.
Here are some tips for CTAs:
- Take advantage of suggestive imagery or visual cues to direct users towards the CTA
- Use bright colors that will make the CTAs stand out by forming a contrast
3. Psychological Aspects
Every person is subject to the values and rules of psychology. The motives, interests, values, and prejudices of individuals cause them to make different choices. These decisions are highly influenced, conscious, or unconscious, by several factors. Below are ways to touch them:
- Take advantage of empathetic pictures relevant to the user’s context. It allows for a strong bond at an emotional level.
- Showing relevant testimonials works as evidence to visitors and boosts credibility.
- Create an appropriate copy for CTA buttons and headlines.
4. Using People On Landing Pages
Besides the different psychological aspects that can be utilized to get more out of a landing page, a proven method for higher landing page conversions is the use of people and friendly faces.
Instead of objects or stock photographs, using photos of actual, ordinary people helps build a more personal connection and evoke more empathy from the visitor.
Creating The Perfect Landing Page: Common Mistakes to Avoid
1. No Images or Low-quality Graphics
Studies have found that humans better perceive symbols and pictures over 1,000 times faster than text, highlighting the need to take advantage of quality photos and videos. In a reader’s eyes, generic, pixelated, dated images and stock photographs can hurt credibility, decrease trustworthiness, and make the landing page less authentic.
2. Page Layouts with So Much Content
Landing pages are intended to be convenient to use and easy to comprehend. Layouts that are too complicated to scroll, challenging to scan, and riddled with UI components rarely offer value and drastically decrease landing page conversions. Avoid using common website elements, such as navigation bars, full footers, or similar irrelevant content, which tend to crowd the page and distract the visitor from the main goal.
3. Unscannable Copy
To create simple and intuitive experiences for visitors, decent copy on landing pages is vital. Well-written copy is not only suggestive but also thrilling. Writing copy for a landing page is in high demand because the importance of great copy is known by marketers, designers, and business owners.
Conclusion
High converting landing pages are places where all your hard work turns to fruition. It is the place where visitors click, people shop, and you drive revenue.
Begin by using the best practices and tips covered in this post. Implement them into your own company landing pages, as myself and my entire team have spent years trialling to narrow down what truly works and converts.
And you will be well on your way to engaging and converting your visitors into customers.