Simple Steps to Promote Small Business on Instagram
Instagram is one of the most popular social media platform and the best place to Grow your business. More than 25 million companies worldwide are using Instagram business, and more than 200 million users follow a business on Instagram. So what you need to do is create an Instagram Business Account, add your Brand/products images, share with other Instagrammers and increase sales on Instagram.
From All major brands to local Shops, family-business and even businesses around the world are growing their business with Instagram Business. If you are new on Instagram and want to promote your products with 200 million users then follow the right marketing strategy, boost your brand, and increase sales on Instagram.
There are many books on Instagram. With the help of these books you can easily Grow you business. Author Jeremy Mcgilvrey’s book “Instagram Secrets” Is Currently the #1 Best-Selling Book In the World On Instagram.
In this book, Jeremy teaches you the exact strategies I used to grow my verified Instagram page @Millionaire_Mentor to more than 6,500,000 followers. Here is everything you need to know about how to use Instagram for business.
Start growing on Instagram with 5 steps -
1. Setup Your Instagram Business Account
There are two types of Instagram Accounts — Personal and Business. If you’re going to use Instagram for your business, then your business account must be separate from your personal account. Business Account gives you access to tools and features that help create a business presence.
Steps to convert your Personal to Business Account-
- Go to your profile and press the three bars in the upper right-hand corner.
- Then tap Settings,
- select “switch to business profile.”
- Instagram also recommends that you connect your business profile on Instagram with your business’s Facebook page.
After converting your Instagram’s personal to business account, you have to add information in Bio Section.
- add details about your business including your name, username,(Using the same username on all social networks makes it easier for fans to find you)
- Add profile picture (You can add Brand Logo as your Profile Pic)
- Add website URL
- a short biography
- Add contact information so your followers can connect with you.
Try to make your Bio short, attractive and add your website or landing page Url Link to Boost Traffic to Your Site.
Related — Are you up to date with New Instagram Features
2. Upload Your Products with Creative, Professional Photos -
As you know first impression is the last impression, so try to give your productcts professional and creative look. Lighter, brighter images generate 24% more likes than dark images. Even you can use your Mobile phone for taking products images. Make sure your images reflect professionalism. That means they’ll need to be high quality.
Here are some tips to get the best products photos when shooting with your phone:
- Use natural light
- Avoid harsh light
- Try different angles
After Products photo shoot select the best images and edit images In any photo-editing apps. For example in Photoshop you can adjust the size of your image to 1024 x 1024 pixels, and the quality will remain crisp when reduced to Instagram’s parameters.
3. Create and Share sale and Exclusive Announcements Banners -
Try stylish text overlay on the image for announce sales and discounts offers. Free apps like Phonto, PicLab, and Over allow you to customize the font, message, and positioning of text right over your image and give you an eye-catching and informative promotion that fits perfectly within the visual square of Instagram.
4. Connect with other Instagram users —
As with any social media platform, it’s important to engage and interact with your followers on Instagram. Like other users images, post a good comment, Tag other users in your photos or even you can send a private instant messages, photos and videos to other users. These all steps will help you to gain more followers and with followers you gain a good traffic.
5. Use Hashtags -
Hashtags are a great way to help users find content on Instagram.
First you have to know what is Hashtag.
Hashtags can include letters and numbers, but they can’t contain any non-numerical characters. For example, #DaveAndBusters works as a hashtag, but #Dave&Busters does not.
Hashtags are the best way to increase the shelf-life of your Instagram posts. They share your posts into communities linked by a keyword. So when you publish a post dont forget to add hashtags.
Related — Instagram added brand new sticker features that are more interactive
6. Use Instagram ads to gain more audience -
Like other social channels, businesses have the option to advertise on Instagram. With the help of Instagram ads you can promote your business with a wider audience. You can use Photo ads, Video ads and Carousel ads. All three ad formats appear in users’ home feeds
Concluson —
With the right marketing strategy, you can promote your small Business products and services with millions of peoples and increase your sales. Instagram is the best platform to grow your business. Happy Instagramming